Performance, photo documentation, and text created during Dunne and Raby's Speculative Design workshop, "Designing Einstein's Dreams," on site at the Domaine de Boisbuchet in Lessac, France, August 2017. A collaborative work/investigation with artists and designers Kate McCambridge (UK) and Dierdre Pearce (AUS).
Role: Art direction and styling
Creative direction: Miki Alioto
The Whole Foods Market 2015 Pride campaign was no ordinary brand campaign– it came to life during the San Francisco Pride Parade! I designed a variety of assets from the float to a reusable bag to employee t-shirts to store signage and decor to name tags to signs for the parade.
Role: Graphic Designer and Illustrator
Creative Direction: Tricia Wong
The Sephora Advent Calendar campaign is a 25 day digital experience centered on an interactive desktop and mobile landing page that reveals a new sample every day during the holiday season. I started the project with research and concepting and saw it to its completion illustrating numbers, art directing a photoshoot, incorporating motion design, and collaborating closely with the production team along the way. I extended this campaign with a multitude of assets for the homepage, Daily app, social, and email.
Role: Senior Digital Designer (Visual, Motion, UI)
Art Direction: Vicky Fong
Creative Direction: Susan Park
The Organic campaign was a fall campaign educating customers on the value of organic food and its importance to the Whole Foods Market and the world at-large. I created in-store register banners, billboards, social media marketing assets, and a seasonal bag with messaging to differentiate the grocery chain.
Role: Graphic Designer and Illustrator
Creative Direction: Tricia Wong
Oakland Spring Rising was an initiative that worked to reclaim empty lots in Oakland as public sites for growing food. The ambition was to create 40 new “farms” in 40 days. I created a logo and flyer and went to several events to facilitate on-site screen-printing to help participants create their own t-shirts and bandanas.
Role: Art Director, screen-printer
Ed Masuga's Angel Island music video brings to life Masuga's dreamy memories of a trip to Angel Island.
Role: Art Director, Co-director, Co-writer, Co-editor (with Greg Armstrong)
Music Video link