BIOSSANCE BRAND DEVELOPMENT
Client: Biossance
As the first Photography & Campaign Art Director at Biossance, a large part of my role was developing the visual language of the brand and building a recognizable Brand DNA. It was important that all assets communicated the story of the brand’s science-backed, biotech roots, clean ingredients, moisture, efficacy, and the product line’s innovative squalane produced from fermented, Brazilian sugarcane. The assets below are a sample of the thousands of images I art directed for a variety of launches, promos, and seasonal needs.
CAMPAIGN CONCEPT
PHOTO ART DIRECTION
VIDEO ART DIRECTION
Creative Directors: Miki Alioto, Gia Esquivel
Photographer: Kevin Twomey
Stylists: Pakayla Biehn, Bryson Gill, Julie Hinkley, Oceana Larsen, Maggie Lindsey