Client: BiossanceTo launch the Marine Algae Eye Cream, we drew our inspiration from its revolutionary ingredients. The dreamy pink hue pays homage to rare, nutrient-rich lakes found in places like Australia and California. This video-focused, 360 campaign, which evokes a luxurious sense of hydration, was female-led and included on-figure and product photography.
PHOTO ART DIRECTION
VIDEO ART DIRECTION
SOCIAL STRATEGY
DIGITAL ART DIRECTION (Site, Social, Email, & Paid Media)
Creative Direction: Miki Alioto
Photography: Kathryna Hancock, Andria Lo
Director of Photography: Jennifer Leavitt
Stylists: Pakayla Biehn, Oceana Larsen, Maggie Lindsey
Copy: Lauren Peck