PORE TONER LAUNCHClient: BiossanceBiossance’s Squaline + BHA Pore Minimizing Toner launched during the height of COVID, so we crafted a campaign to evoke visceral, pleasurable sensations. Without access to models, we pivoted to focus our imagery on the product itself. We tapped into our ingenuity during challenging hybrid and remote shoots to capture splashes and drips that elevated the texture of the product and conveyed a sense of luxury during isolation.
CAMPAIGN CONCEPT
PHOTO ART DIRECTION
VIDEO ART DIRECTION
Creative Direction: Gia Esquivel
Photography: Kevin Twomey
Video: Lukas Schulz
Stylist: Bryson Gill