Client: Sephora I was the lead designer on the Sephora Advent Calendar Digital Campaign, a 25 day digital experience centered on an interactive desktop and mobile landing page that reveals a new sample every day during the holiday season. I started the project with research and concepting and saw it to its completion. I illustrated numbers, art directed a photoshoot, incorporated motion design (the twinkling gems), and collaborated closely with the development and design teams. I extended this campaign into a multitude of assets for the homepage, Daily app, social, paid banners, and email.
TYPE ILLUSTRATION
VISUAL DESIGN
MOTION DESIGN
DIGITAL CAMPAIGN EXTENSION
UI
Creative Director: Susan Park
Senior Art Director: Vicky Fong
Designers: Heather Minter, Priscilla Scott, Daniel Tieu