Client: Biossance Biossance’s Squaline + Zinc Sheer Mineral Sunscreen is a biotech-based clean sunscreen that doesn’t leave a trace of white on the skin. With this product, users don’t have to choose between the environment and aesthetics, so “sunscreen for everyone” became our guiding vision. We incorporated Brazilian flora and sugarcane, a key ingredient in the sunscreen, to build key visuals for the brand.
CAMPAIGN CONCEPT
PHOTO ART DIRECTION
VIDEO ART DIRECTION
Creative Direction: Gia Esquivel
Photography: Kevin Twomey, Angela Marklew
Stylists: Pakayla Biehn, Kaitlyn Darby, Julie Hinkley, Maggie Lindsey